For the second time in two years the Walt DISNEY Company plans to overhaul its primary website, Disney.com, vastly increasing the number of videos available on the site, including feature films, and making the site easier to navigate and more compelling to use, the New York Times reported. The newspaper observed that Disney.com, which remains the leading online site for children, is worried that it may be overtaken by rivals, particularly Nickelodeon.com. The Times noted that in May, while the average user spent 44.9 minutes on Disney.com, Nickelodeon kept its visitors busy for 79.8 minutes. Disney also plans to reposition the website as a place that entertains, not one that merely exists to promote Disney product.
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